THE HUNGRY FIRE GUY
CONTENT CREATION HOUSE

The Hungry Fire Guy creates branded BBQ video content designed to showcase products, flavours, and outdoor cooking experiences in an authentic and visually engaging way.

@HungryFireGuy

HungryFireGuy is a specialist content creation house dedicated to producing premium barbecue, live-fire cooking, and outdoor food content for brands across the food and grilling industry. We help BBQ brands, retailers, grocers, and food manufacturers connect with passionate outdoor cooking audiences through authentic, engaging, and visually compelling content.

From recipe development and product demonstrations to brand storytelling and social-first video production, HungryFireGuy creates content that showcases products in real-world cooking environments. Our expertise spans charcoal grilling, wood-fired cooking, smoking, open-fire techniques, outdoor kitchens, and modern barbecue culture.

We work with manufacturers, retailers, supermarkets, and food brands to develop content that drives awareness, engagement, and sales. Whether launching a new product, promoting seasonal campaigns, supporting retail activations, or building long-term brand communities, we deliver content that resonates with both experienced pitmasters and everyday outdoor cooks.

What We Do

Branded Video Content

We create branded BBQ video content that captures the fire, flavour and atmosphere of live cooking experiences.

Live Demonstrations

We deliver live fire BBQ demos that showcase bold flavours, expert technique and authentic outdoor cooking.

Festivals & Trade Shows

We provide engaging BBQ experiences at trade shows and festivals, bringing live fire cooking and crowd-pulling demonstrations to every event.

Brand Collaborations

We organise strategic brand collaborations that connect BBQ culture, live fire cooking and engaged audiences through authentic partnerships.

Brands We Work With

Live Demonstrations

Bring theatre, flavour, and fire to your next event with live fire BBQ demonstrations and outdoor cooking experiences. I offer engaging live-fire cooking displays showcasing traditional and modern barbecue techniques over wood, charcoal, or gas, creating an unforgettable centrepiece for festivals, food events, private gatherings, and corporate occasions.

From slow-smoked meats to open-flame grilling and rustic outdoor cooking methods, each demonstration combines entertainment, education, and incredible food aromas that draw in a crowd. Guests can learn about fire management, smoking techniques, cooking methods, and the history and culture behind live-fire cuisine.

Client Reviews

LogPile

"Working with The Hungry Fire Guy has had a huge impact on Logpile. Mike has helped elevate our brand presence in a way that feels authentic, engaging, and genuinely aligned with our audience. His social media content showcasing BBQ and live-fire cookery using Logpile products has been incredibly valuable for our brand. The way he naturally incorporates our products into his cooking content gives customers real inspiration and confidence in what we offer, while putting Logpile in front of a highly engaged audience that genuinely cares about quality firewood and outdoor cooking."

Lorraine
5.0
Grillstream

"Mike has played a key role in raising the profile of Grillstream, delivering campaigns that have increased brand visibility while driving engagement and sales across retail, trade and digital channels. His ability to communicate the unique benefits of our products in an authentic and engaging way has helped us strengthen our position in a highly competitive market. One of Mike’s greatest strengths is his professionalism at events and trade shows. Whether conducting live-fire cooking demonstrations, engaging with customers on the stand, or representing the brand in front of retailers and industry professionals, he consistently delivers with confidence, expertise and enthusiasm. His ability to attract audiences, create meaningful interactions and showcase Grillstream’s products in a memorable way has made him a valuable ambassador for the brand."

Dan Revell (Senior Category Manager)
5.0
LeisureGrow

"Campaigns with Mike have consistently delivered exceptional results, generating significant brand awareness while driving measurable conversions across our trade, retail and online channels. His strategic approach, creativity and deep understanding of our business have made a real impact on the growth of our brand, helping us connect with both retailers and consumers in meaningful ways. His personal investment in our success means we see him as a valued extension of our marketing team rather than an external service provider."

Markus Milligan (Head of Digital)
5.0
Smokey Carter

"Mike aka Hungry Fire Guy has been a phenomenal brand ambassador for our company, The Smokey Carter for almost a year now. His creativity in his barbeque content and professionalism has made our collaboration seamless and highly successful. He consistently produces high-quality, polished content incorporating our rubs and sauces, while maintaining his own unique, captivating voice that engages with his and our audience. We couldn’t be happier with the partnership and highly recommend him to any brand looking to elevate their presence on social media." - Howard Carter (owner)

Howard Carter (Owner)
5.0

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About Me

I’m Mike Morris, a barbecue enthusiast and outdoor cooking content creator based near the Welsh border. Barbecue has been a passion of mine for years, and I enjoy exploring everything from low-and-slow smoking to high-heat grilling and live-fire cooking.

I work with brands including Masterbuilt, Grillstream, Leviathon, and SmashGrill, creating authentic content that showcases products in real cooking environments. My goal is always to inspire people to get outdoors, fire up their grill or smoker, and enjoy the experience of cooking over flame and charcoal.

My wife, Sara, and I work together as a content creation team, combining our skills to produce engaging barbecue, recipe, and outdoor lifestyle content. From recipe development and food preparation to photography, videography, and social media production, we collaborate on every stage of the creative process. Together, we create content that is both visually engaging and genuinely useful for barbecue enthusiasts and home cooks alike.

What drives me is the belief that outdoor cooking is about more than food. It’s about bringing people together, learning new skills, and creating memorable experiences around the fire. Through my content, I aim to share that passion while helping brands connect with audiences in an authentic and meaningful way.

Whether I’m cooking on a smoker, grill, plancha, or open fire, I’m always looking for new techniques, flavours, and challenges to explore. Through HungryFireGuy, Sara and I continue to work with brands, retailers, and food companies to create high-quality content that celebrates the growing culture of barbecue and outdoor cooking.

Contact Me
REPRESENTING BRANDS

Ambassador

Grillstream
Get 10% off Grillstream with discount code - HUNGRYFIRE. Visit www.grillstreambbqs.com
Smokey Carter
Get 10% off Smokey Carter with discount code - FIREGUY10. Visit www.thesmokeycarter.com
JD's Hot Honey
Get 10% off JD's Hot Honey with discount code - HUNGRYFIREGUY10. Visit www.jdshothoney.com
LogPile
Get 10% off LogPile with discount code - HUNGRY10. Visit www.logpile.com
Norvic Knives
Get 10% off Norvic Knives with discount code - THFG10. Visit www.norvicknives.co.uk
MasterBuilt
Visit www.masterbuilt.com